Our approach

Raw data, available at all times

Every respondent record collected for a client is the client's own. It can be downloaded from the platform at any moment, without a request and without a waiting period, with the codebook and the weights, in a form that the client's own analysts can load directly.

Reproducibility

The coefficients on the dashboard can be reproduced from the raw data, and clients are welcome to do so. The estimation window, the controls and the significance level used for any number on the dashboard are shown with it. Full transparency about the data is, in our view, the only basis on which a causal claim can be trusted.

What is in a download

Respondent-level records for the period selected, pseudonymised at collection; the codebook with item wording and scales; the daily post-stratification weights; and the event and channel calendar the model was estimated against. For employee research, downloads follow the anonymity rules agreed with the works council.

How the data are stored and protected is described under Data protection.