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When something happens to a firm, an internal or external crisis, which stakeholder judgments move, by how much, and how soon will those judgments turn into decisions that result in stakeholders change their buying, working, investing or recommending intentions related to the firm?",[],"normal",{"_key":31,"_type":21,"children":32,"markDefs":37,"style":38},"k3",[33],{"_key":34,"_type":25,"marks":35,"text":36},"k4",[],"The programme",[],"h2",{"_key":40,"_type":21,"children":41,"markDefs":46,"style":29},"k5",[42],{"_key":43,"_type":25,"marks":44,"text":45},"k6",[],"The programme treats reputation as several evaluations rather than one score. Stakeholders not only judge a firm's character and its capability but also the specific proximate issue that lies in front of them. 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