Users of the StakeholderWatch system may draw on classic drivers such as reputation, satisfaction, NPS to estimate how stakeholder sentiments evolve over time and how these changes relate to network impulses coming from news media, social media, internal issues, advertising, competitors etc. Alternatively we offer a network-social exchange based concept that explains how network impulses directly affect stakeholder evaluations, intentions and behavior. Supported by our AI-engine ORAC we also provide an automated capability to foreshadow how stakeholders are likely to respond to these network-stimuli and how this may directly and indirectly affect firm performance.